AS Bridgwater Town FC begins its evolution into Bridgwater United FC for the start of the 2021/2022 season, the club has today announced a re-branding.
It’s new crest – which has been designed with both a black and a red background – is seen as the first part of a wider transformation which includes digital products such as new websites, social media, and future merchandise ranges.
The changes have been made after the decision to merge the Robins with Yeovil United following the arrival of new CEO Adam Murry.
A club spokesperson said: “The new crest which will feature on all of the club’s playing kits, branding and communications, takes inspiration from the history of the town of Bridgwater.
“The new brand identity modernises and provides a platform for its fan engagement ambitions across this and future digital eras. The ‘United Robin’ crest epitomises the robust, dynamic, and forward-thinking unified club.
“The United Robin centres on the club’s retained nickname with a dynamic classic leather football. The football is cradled in a U-shape banner which adorns the clubs name and represents the United within the name while also featuring turrets that represent the castle that once stood in the centre of the town.
“The colours chosen provide a refreshed colour palette displaying a stronger, prominent crest that will provide both the club’s identity and a stronger visual impact in busy digital environments.”
Giuseppe Fraschini, Director of Media and Communications, added: “The brand evolution has been designed so that it is futureproof.
“With our fans and partners in mind our goal is to implement an exciting digital transformation to support the club’s growth via increased fan engagement. We also have the added ability to utilise a secondary brand alternative which will benefit the club going forward.
“The bold and contemporary visual style is the embodiment of the club’s vision to bring new life and aspirational change to Bridgwater and the surrounding area. We will do this via club and facility development of which further news is to be released combined with the ever-important community outreach and engagement through Bridgwater United Community Sports Trust.
Adam Murry said: “Together in lockdown we have built an excellent foundation for the club to grow and become a real sporting, community, and business success.”
Designer Chris Payne said: “It was clear from the first conversation with Adam and Giuseppe that this club has big plans for the future, and I am extremely proud to have played a small part in that big future.”
Chairman Bob Buckingham added: “The launch of our new, iconic brand further underpins our multiple, ambitious plans for the club as we embark on what we are sure will be an exciting and fulfilling journey to success, both on and off the pitch.”