wear it pink


Wear it pink this October for Breast Cancer Now

Breast Cancer Now’s wear it pink is back! Taking place on 23 October, during Breast Cancer Awareness Month, wear it pink is one of the UK’s biggest fundraising events, and each year sees thousands of people across the UK dress in their finest pink clothes and fundraise for Breast Cancer Now, the research and care charity. Since launching in 2002, the event has raised over £35 million.

It has never been more important to sign up and take part in wear it pink, raise money and support Breast Cancer Now.

Summer Kendrick, wear it pink manager at Breast Cancer Now, the research and care charity, said:

“The coronavirus crisis is having a devastating impact on Breast Cancer Now’s ability to deliver the progress and support that so many people affected by breast cancer rely on us for.

“Right now, we don’t know what the world will look like in October, what we’ll be able to do or who we’ll be able to see, but we do know that breast cancer doesn’t stop for anything. People affected by breast cancer, our nurses and scientists urgently need your support, now more than ever before.

“We are so grateful to our incredible supporters who year on year take part in wear it pink with so much enthusiasm and creativity. If there was ever a time to find that pink top, grab that pink tie or dig out that pink tutu, that time is now. Please join us and wear it pink on 23 October to help us continue our vital work for anyone affected by breast cancer.”

Balwinder, 56, was diagnosed with breast cancer in 2015 and explains why she will wear pink this October:

“I underwent a routine annual medical in August 2015, though nothing had been unusual and I hadn’t had any symptoms. Then there was the diagnosis. When I heard those 3 words, ‘you have cancer’, my world crumbled around me. The shock, devastation, disbelief, butterflies in my stomach, the fear, finding it hard to breathe. A million thoughts spinning around in my head.

“I will always be grateful to the Breast Cancer Now team, who played an important part in my life when I was going through such a traumatic ordeal. I believe it is important to wear it pink on 23 October because it is our opportunity to raise vital funds and awareness, giving back to and helping those in need.”

wear pink on 23 October for Breast Cancer Now to help make world-class breast cancer research and life-changing care happen. Request your fundraising pack today at wearitpink.org/signup

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