Working from home may have prompted a rise in smoking at home, the owner of Davidoff and Winston cigarettes said yesterday.
Imperial Brands, the Bristol-based tobacco company, said that it had experienced “certain Covid-related changes in consumer behaviour” with “increased overall demand against our expectations”.
A spokesman for Imperial said: “Where people are working from home there tend to be greater opportunities to light up.”
The company said that the tobacco business “continued to perform well despite an uncertain and disrupted trading environment”. Consumers appear to have “allocated more of their spend to tobacco”, Imperial said in a full-year trading update.
Imperial is one of the world’s biggest tobacco manufacturers and dates back to Henry Overton Wills opening a shop in Bristol in 1786. It employs about 30,000 people and sells tobacco brands in about 160 markets.
Public health bodies and campaigners are seeking to encourage people to quit smoking this month as part of a 28-day “Stoptober” challenge.
Stoptober has driven over 1 million quit attempts to date and is the biggest mass quit attempt in the country. It is based on research that shows that if you can stop smoking for 28-days, you are five times more likely to stay smokefree for good.
There are lots of ways to quit and Stoptober can help people choose what works for them. Stoptober offers a range of free support to help people on their quitting journey including an app, daily emails, Facebook Messenger and lots of encouragement from the Stoptober online community on Facebook. In addition, people can get expert face-to-face advice from local stop smoking services. Those who use stop smoking aids and who get face-to-face support from their local stop smoking service are up to four times more likely to quit successfully.
Click here to visit the Stoptober website.