Ibis Bridgwater Shot 8 11

Conscious Effort To Tip Worth Millions for Hospitality

SOUTH WEST TO TIP MORE

Over a year of lockdown measures seems to have made Brits more generous, with 23 million Brits either planning to start tipping, tip larger or tip more regularly when pubs, restaurants and bars fully open from Monday 21st June The average person living in the South West is planning on leaving a tip of £4.37 each time they visit a pub, bar or restaurant – worth potentially millions for hospitality staff in the region. Almost 2 in 5 (39%) of people living in the South West will start tipping, tip larger or tip more regularly post-lockdown (70%) of people from the South West are planning to visit pubs, restaurants and bars up to seven, with the average person leaving a tip of £4.37 – worth potentially millions for hospitality staff in the region

In fact, almost 2 in 5 (39%) of people living in the South West will start tipping, tip larger or tip more regularly post-lockdown, with those making a conscious effort to always tip citing their main reasons as wanting to: help hospitality staff earn more money (50%), keep the venue afloat

(11%), and as “accidental savers” of lockdown pass on the extra cash to staff (19%).

Indeed, one in six (7%) people in the South West would tip more if they knew their server was supporting family members, saving for college (12%) or saving for rent (9%).

These findings coincide with the reopening of hospitality in England on 21st June, aim to highlight how publicans and venue owners can take advantage of the new tipping feature.

Just over a third (36%) of people in the South West say they feel very or slightly awkward leaving a tip if a member of staff is overlooking them while they pay their bill.

Over a half (56 %) of those who don’t tip feel that they’ve already paid enough for food and drinks, while others simply pay the amount shown on the payment terminal (15%), forget (12%) or are confused about how much to tip (12%).

OrderPay’s CEO Richard Carter, said: “It’s been a difficult year for the hospitality industry, but our research proves Brits are ready to generously support operators and staff to help the industry bounce back. The potential for the UK’s hospitality workers to take home an extra £16billion* in tips won’t supplement earnings lost in the last year, but it will make a huge difference to the warm and diligent staff welcoming us back to our favourite pubs, bars and restaurants after such a bleak year.”

Photo by ibis Bridgwater

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