Co-op have announced as what is “believed to be the largest ever product rollout of own-brand vegan products by a supermarket but they are part of the national trend on the high street to support the growing demand to go vegan in January.
This month, to coincide with the annual observance of Veganuary, the supermarket is launching a new vegan food range called Gro. The full range features more than 35 meat-free products, which will be made available in 300 Co-op stores across the UK. From Wednesday 8 January, selected Gro items will be on offer in 2,000 Co-op stores and up to 4,000 independent retailers across the country.
The range features a variety of dishes, including the Kashmiri Spice Pizza, a stone baked pizza garnished with spiced cauliflower and red chillies; Chilli Con Nachos; Spicy Squash and Mexican Bean Salad, which is due to be launched on 22 January. Greggs is one of several food retailers to have already announced new vegan food for 2020.
Following weeks of speculation, Greggs finally confirmed the launch of its new Vegan Steak Bake, which is available from some stores on Thursday. Waitrose and M&S have announced their range of vegan foods available throughout January and Pizza Hut have launched a new vegan pizza. Costa have announced their new toastie today and KFC’s Vegan Burger returns just in time for ‘Veganuary’. The fast food chain announced it would bring back the burger but this time it will be a permanent addition to the menu.
It’s no surprise food firms are embracing the campaign, after a record 250,000 people worldwide avoided meat, dairy and fish last year, according to the non-profit organisation ‘Veganuary’. And with numbers expected to be even bigger in 2020, Veganuary is set to see many celebrating the New Year as a vegan.